Good Copywriting Gets More SalesAuthor: Lance Petres
As we watch everyone take to the online platform for commercial representation and sales conversion, there is no doubt that the quality of content on your website will directly impact the overall appeal of your organization to the wandering eyes of internet shoppers everywhere. Yet, far too often we see websites that have incredible designs, great products, and horrible sales content. Remember, your website is a direct representation of your company, which is why so many online entrepreneurs are turning to copywriting specialists to help them establish a solid online presence. The quality of your sales content will impact your sales numbers significantly, so when setting up an e-commerce site or informational platform for potential clients to read, it is imperative that you consult with a professional before moving forward.
The Various Sales Language Styles
There are several different sales styles that are relevant to particular industries. A copywriter should be proficient in several when you are gauging the candidates available. These individuals are usually experts in the field, and while it may seem counter intuitive to have a writer create the necessary sales information for a product they know little about, do not discount the research and comprehension abilities of these professionals. Many can digest information quickly, creating content that is appropriate for any given industry.
"Content Is King!"
We have all heard this adage, and while it may resonate more with some than others, remember that content is very important in the online world. As technology has continued to put incredible visual tools in the hands of everyone in the online community, flashy websites are quite common. As this development took hold, what you said on your website began to supersede how your website appeared. This changed the way many looked at online sales and copywriting became an incredibly important field.
My Experience With a Copywriter
I have several online outlets that sell a variety of products. I utilized SEO companies to deliver the hits, and things seemed to be great right from the start! However, I quickly learned that hits do not equate to sales. In my efforts to increase revenue, I turned to an experienced copywriter to help with my sales content. Obviously, the hits were coming given the Search Engine Optimization work that was being put in, but conversions require a little something more. Within weeks, my sales began to spike, and they have held a consistent total that is much higher than I had ever anticipated.
Copywriting is something that I always felt was unnecessary, as who could possible know more about my products than me? However, it isn't necessarily imperative that the products be described in every detail, but instead, that the pertinent details are delivered properly. Once I understood this dynamic, I began keeping a copywriter on hand to help my online businesses flourish. The decision is one that has paid dividends, and the fees associated with the writer have been recouped several times over.
I am an expert in the products I sell, and while that can make me a great salesperson when operating in the business world, it does not necessarily equate to being an incredible online sales associate. There are several factors involved when shoppers are utilizing online portals that will affect the way they make their purchase decisions. A great copywriter can help you tap into those trends, ensuring that you see higher conversion rates for web visitors. In the end, is there anything more important than higher sales? Seek out a professional to help with your web copy, and you will quickly see why the investment is a great one!