Content Writing Tips: Understanding 6 Types Of Web Content Readers
Author: Meera Jensy MoorkothIn web content writing, the key to success is to understand your reader. It is a widely agreed fact that content writing is different from other kinds of writing. If we understand the kinds of people who read web, it helps us to write in a more channelized and successful manner. We can classify readers according to the six most common statements we hear in our everyday life.
1. Oh!! It's too much
2. Buddy, I am just skimming through
3. Really, I am in a hurry
4. Well, I am not very sure
5. So, what is your point?
6. I am fed up
Oh!! It's too much: This kind reader gets easily tired if the amount of words written exceeds certain limit. Even a reader who enjoys 500 pages of Harry Potter adventures will not feel compelled to read a 1000 worded web content. To please such readers you have to:
• Write in short paragraphs
• Write in short sentences
Buddy, I am just skimming through: The second and the most common reader type is the "skim through reader". The time an online reader gets to understand and register the web content is shorter than that of print content. You have to develop content that helps the "skim through reader" to grasp the crux without demanding more attention than what they can naturally offer. The rule of thumb here is:
• Write clearly
• Write engagingly
Really, I am in a hurry: ‘Mr. Hurry and Miss. No Time' come to a website to grasp things as fast as they can. When they say "I am in a hurry" they mean it. They really are in a hurry. Content writing tips to get the attention of Ms. &Mr. Hurry are simple:
• Use bullet points
• Italicize or bold catchy phrases
Well, I am not very sure: This type characterizes the doubtful or the sceptical reader. Readers who come to websites can be highly sceptical of the credibility of the information you give and the claims you make. The magic word of content writing here is honesty:
• Give credible information
• Make realistic claims
So, what is your point: Readers are like lovers. They hate if you beat around the bush. If you start a paragraph with point A and then move to Point B, C and D, believe me, s/he will not be there to read your final point E. To attract the attention of your readers:
• Never beat around the bush
• Deal with one idea at a time
I am fed up: The mood of the reader is unpredictable. S/he might be reading your web content at the beginning of a hectic day, in the middle of a deadline or at the end of a bad day at office. S/he might be already fed up and fatigued; don't make them more fatigued. Online content writing done creatively can energize a reader. Two rules apply here:
• Write straightforward
• Avoid information overload
If you take time to understand these 6 types of readers, online content writing can be a pleasurable exercise for you and reading it will be pleasurable for your readers.
Article Source: http://www.articlesbase.com/copywriting-articles/content-writing-tips-understanding-6-types-of-web-content-readers-5406523.html
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