Top 5 Emotional Trigger Words That Make People Buy

Author: Steve Tash

1. The word "free" in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you've created. Let them know the perceived value of the free item.

Also, it's not free forever, right? How about for the first 50 visitors, or free until a certain date.

Using a power word together with another one will have a mind-altering affect on your visitors. Try the word "limited" in your ad with the word free. People will go out of their way to own or receive your stuff if they think it's exclusive, or limited. To them it means it has extra value to it.

2. Use the word "new" in your ad, if it really is new. If it's not new, add some detail that makes it so. People want to know what's new, they want to be one of the first to have it. If it's new it may be a breakthrough service or product, one that could improve their life.

Here's a word to be careful of, "Easy". Too many times to too many people, easy means, if you have a degree in physics it's easy. Most things take some effort. And don't use "easy" when marketing your business opportunity.

"Simple" is a better choice. People will believe that with some effort the thing is simple. People like simple steps to making money. Nobody likes easy steps to making money, because we all know making money isn't easy, it's work.

3. The word "important" in your ad is, important. Your visitors do not want to miss important info that might affect them in any way. "Important" is like a stop sign, people will stop and take notice.

You saying that it's important is not enough. Back it up with facts. Give them the hard numbers like, over a billion sold, or, eleven million dollars paid out in commissions.

People look for the word "testimonial" when they see the word important. They don't if the word is free, but if it's "important" give some facts or a "testimonial" in your ad. People want to see believable proof. It should be specific, reputable proof. This is a good way to build trust too.

4. Write like you're talking to one specific person in mind. Use the word "you" in your marketing. This triggers a personal connection and can make it seem to your visitors that you're talking to them. It's been said that addressing your visitor in your ad attracts them to read the majority of the ad. And like wise marketing that is less personal is abandoned sooner.

5. Consider using the word "fast" in your advertising. It's attention getting and a real trigger to people's purchasing reflex. Who doesn't want it all fast? Fast results, fast delivery. Time is of the essence nowadays.

Along with "fast" you will do well to use the word "now". Now is giving them direction. It's the call to action. When we are in front of a salesperson they use their voice, their eyes, their entire body to get you to buy. Online you're at a disadvantage, you have to take the prospect by the hand and tell them several times, "click here now", or "go here now".

Article Source: http://www.articlesbase.com/copywriting-articles/top-5-emotional-trigger-words-that-make-people-buy-427754.html

About the Author

Steve Tash has 15 years in Relationship marketing, owning businesses online, and in the Entertainment and Fashion industries. Discover his best system to creating automated wealth online at: http://www.Job-Kill.com

A Winning Campaign is All About the Copywriter

Author: Ron Uri / URCreative.com

Within the marketing and advertisement world there is one important button that must be pressed each time anew, the name of this magical button is creativity.

This special button com's in all kinds of colors and shapes: conceptual creativity, marketing creativity, business creativity, conceptual creativity, artistic creativity, technical creativity, graphic creativity, visual creativity, vocal creativity, phonetic creativity, verbal creativity, written creativity, material creativity, human creativity, communicative creativity, production and media creativity

The question is: how can we tap all those functions at the same time?

Indeed, this is a long and sometimes a tiring process, but if your intentions are backed up with some large experience and acknowledge in and of the publication and marketing field you might find a good marketing move.

At a time like this, where the business and personal communication have a crucial role in policy making, there is no room for ambiguous messages, un clear message encoding or compromises in the message content.

Marshall McLuhan coined the following sentence: "the medium is the message" on the pages of mass communication history in today's world, there are so many communicative platforms that it is hard to know what is the right medium for transferring the message to the different target audiences.

First, One of the main players in each winning campaign is the copywriter. He is accompanied by other key players that assist him in achieving the marketing/advertising goal, but there is no doubt that he is the one who gives the essence of the whole idea.

Marketing writing addresses the right words at the right time, in the right measure, at the right pace, with the right spirit and style- All of which fit exactly the focused or large scale target audience. It doesn't sound simple – that is true. A good copywriter plays all these instruments simultaneously.

Notice that when we develop a copywriting, it is not enough to be witty or have a large vocabulary to draw from. The one million dollar question here is how do we bring about the whole strategic research plan in to just one sentence? (it is not out of thin air that NIKE came up with the last slogan "Just DO It"! This slogan is a result of a long and in deep research and message strategy).

You must give a lot of respect to the written and spoken word. try to take regular words and distort, transform, rectify, shape, match and erase them a little and there you go - your next marketing writing is ready.

Article Source: http://www.articlesbase.com/copywriting-articles/a-winning-campaign-is-all-about-the-copywriter-303076.html

About the Author

UR Creative was established by Uri Ron, graduate from Bar-Ilan University in Communication Political Science & Administration. An announcer and a journalist at the IBA (Israel Broadcasting Authority) Uri Ron worked as an account executive and copywriter in various advertising agencies before establishing an independent business in 1999. In time, working relations have been developed with leading advertising agencies in Israel, and from this point on the independent way gathered momentum to additional directions and specialization.

http://www.urcreative.com/en.htm

Content Writing, Content Duplication and Copy Writing: The What, Why and How of It

Author: Manish Kumar

Have you ever wondered why today so many talk about content writing and copy writing when it comes to Internet based search? In today's business world, the written information is becoming more and more important. It may be a well drafted letter, an

e-mail, a memo, a newsletter, a brochure, a printed article in a magazine, a newspaper write-up, an advertisement; or a web content, blog or simply a press release. Each one leaves an impact on the reader's mind.

What is content writing?

Content writing is a service meant for the owners of websites and businesses. The subject written is researched first and using skilful writing is crafted creatively. Website content writing is a booming activity nowadays and though it may sound easy writing it is not so. Writing for websites involves much time and thought. Contrary to its name, it involves not only writing but research as well. It is well said that web content writing is10 per cent writing and 90 per cent research.

What does a content writer do?

As a writer he is aware of the target reader on the website. A website writer is precise, concise and has the skill to hit the nail on the head. The content should be of use to the reader and unique to stay on what is termed as the Search Engine. It should find a place on the first page as it would stand out from the crowd on account of its sheer merit. Always have your own voice, tone and style while writing your content. Try to distinguish yourself from what others are doing.

What is good and effective content writing?

It is a content written with the readers' needs in mind using sentences that draw and hold the readers' attention to make him continue browsing the given website.The language used is direct and precise and devoid of any jargons, clichés, heavy and pedantic words.The write-up has correct grammar, punctuation and word usage with the right sub-headings, paragraphs, listings and examples. Meeting deadlines too is important.

Content writing and keywords usage

The content should be crafted so cleverly that the keywords used, which are central to the SEO content have a maximum impact on the reader's mind. Also, the content entitles for a relevant use of keywords and phrases most likely to be entered by users in websites.

A little more difficult but not impossible task, is the fine art of telling the search engines that the content is also ‘related to these other things', besides the keywords. This way of linking other authority sites with your site is a friendly approach to your readers and the search engines as well.

What is content duplication?

According to Google's webmaster guidelines, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or is appreciably similar". Are there penalties for copying or stealing the content from a site? Generally not, for the bots/search engines are intelligent enough to gauge whose content was first. Hence duplicate content is not penalized, but it is not given any ranking. Search engines have also now implemented filters to avoid duplication, which incidentally also removes spam. One can also use a tool,

www.copyscape.com that searches copies of your page on the internet. There is also the ‘Similar Page Checker' that makes your content unique.

What is copy writing?

Copy writing is different from content writing. Copy writing broadly means writing promotional literature, which prompts people to buy something. Copy writing highlights the benefits of a product or service in order to sell it. It has a direct approach and written in an interactive style.

Copywriters create direct mailers, taglines, promotional web content, jingle lyrics, online ads, promotional e-mails and other marketing communication. Copy writing is a specialised art which needs some talent too. One also needs to have flair for marketing and advertising.

Whether it is content writing or copy writing, one must always remember that the reader is the king. If one writes in an engaging style that attracts and holds the reader's attention, the search engine too follows.

Article Source: http://www.articlesbase.com/copywriting-articles/content-writing-content-duplication-and-copy-writing-the-what-why-and-how-of-it-5263570.html

About the Author

Crystal Hues Limited is one of the leading professional advertising company in India. Crystal Hues also provides high quality Internet marketing services, website designing and development in India.

Write Effective Copies for Commercial Success

Author: Kevin Fernandez

Writing copies is an important tool in increasing the sales of your business. A good copy is not just a collection of words or some catchy design, but it is the art of making use of suitable words and designs to draw the masses to make them buy a product or make use of a service. Attractive copywriting is a good tool to make your product stand out in the market.

You can find many differences in the way an article and a copy is written. Articles need a number of paragraphs to cover the entire topic or theme where as copies must be concise like a phrase or a sentence and must provide all details. Let's check out some of the easy ways to create copies for your product.

Project Positives.

When you do copywriting, it is essential to know the strengths of your product or service. Knowledge of your product allows you to put forth the better qualities of your product in comparison with others and draw the customers.

Know Your Competitor.

Before you start writing copies, do a complete market research on the category of product you are creating the copy for. This will help you be aware of the market trends and the techniques used by competitors to grow. It enables you to look at yourself in comparison with other products and to see how you can outshine them. Check their weak points and create a copy which can give a better edge for your product. While projecting your product, you should be reasonable and be prepared to answer the questions others might throw at you.

Understand Your Consumers.

In the end, you should be able to convince your audience for buying your product. You should decide and understand your target audience their age group, area, social status, gender, income and emotional needs. Conducting a survey or market research to comprehend their buying habits will also be good. You will know where to invest money if you have understood your target audience.

How Can it be of Advantage to Me?.

When a consumer gets a positive answer to this question, by seeing your ad, then you are successful. Your copies should make consumers feel that your product can make their life happier and simpler. Your copy must clearly communicate any offers and information on the product. Focus on 'YOU'.

It is important that you address your consumers while creating ads. It is effective if you use 'you' rather than 'we'. It will give the effect of a straight forward communication with the customers.

End with a Persuasion.

Make your copies very short and do not overuse details. This will make them look confusing and boring. Include a call for action at the end of your ad, which will persuade consumers to find information about your product or service.

Article Source: http://www.articlesbase.com/article-marketing-articles/write-effective-copies-for-commercial-success-5433009.html

About the Author

To hire essay writers or to find out more about essay writing service, contact us.

Copy Writing Tips – Following These Killer Tips can Assist You a Lot!

Author: Dia Bijlani

Writers are often looking for copy writing tips when they wish to fill the space on a web page or blog. These tips are often useful in creating quality content. There might be several resources available for researching on favorite topics, but still writers may find it tough to add quality content for the website. Lack of time is also a big issue for people due to which they are outsourcing writing requirements most of the time. This may produce a better opportunity for the writers but generating good content has always remained as a big challenge for them. In order to negotiate with this issue, now a writer can follow certain copy writing tips. This will help him to deliver the best content that often keeps readers busy and makes a web page popular.
Search engine friendly content:
In order to get quality content, you should stay focused on creating search engine friendly copies. Search engine friendly content is what web based businesses are now looking for.

• This sort of content is often well optimized and based on certain keywords. So, before you write the content, you should find the targeted keywords. This will allow the web page to appear at the top of SERP's when a web visitor type in the same keyword in the search engine's search box.
• Search engine friendly content should be based on relevancy. The content you are creating for web page should have the relevancy with the product and service you deal with. This will really attract quality web visitors for your web page through which you wish to enhance the sales of your product or service.
• Search engine friendly content is always a plus sign for a website, as it can drive quality web traffic and turn them into customers.

There are several other tips which you can follow in order to make the content for your web page attractive enough from the search engine as well as a web visitor's perspective.

• In order to showcase the advantages or benefits associated with your services and products, you can use bullet points.
• You can make the word bold or italic in order to showcase the special announcements of something attractive that you are offering.
• The copy should be written is such a way that it can create a good image of the website before the readers. They will never wish to stick with a boring content.
• Always try to offer them something to read that is creative, interactive and most importantly informative.
• You should know the audiences that you are targeting through your content. This will help you to generate relevant content that can meet your customer's requirements easily.
• Always address a person only through your content, not a group. This will change the voice of your content, and it will appear as more personal.
• Adding testimonials, social validation as well as examples can even make your content compelling as well as sells oriented.
• Facts can mention a few things but stories are what can produce more sell. People often love to go through stories. Quality copy writing is often based on telling good story!

Article Source: http://www.articlesbase.com/copywriting-articles/copy-writing-tips-following-these-killer-tips-can-assist-you-a-lot-5421696.html
About the Author

Having worked with high profiled individuals, entrepreneurs and business owners from almost every part of the globe, I have gained an experience of five plus years.. My specializations include SEO content writing with which I aim to take your business to the first page of search engines. From blogs to web content, from articles to press releases, I see myself as a profound writer, being in the position to communicate the messages of my clients businesses to their end customers.

Inhouse copywriter or a freelance copywriter?

Author: Pragya Katariya

A freelance copywriter or an inhouse one? Since I am a freelance copywriter, it is obvious which side of the debate I am on. That said, I hope my arguments can stand on their own merits.

A freelance content writer offers more flexibility

If you cannot afford to hire commit to an inhouse one, then a freelance content writer is a good option. Even if you can afford to hire a copywriter, you might want to match different copywriters to different projects, scale your content writing resources up and down, or get fresh perspectives for your own text. Finally, you may not have a steady stream of work for your inhouse writers to fit a ten-to-six role.

Of course you also have the option of using someone with another role to double up as a copywriter, or write your own stuff. The problem with this is every day work will keep getting in the way and the content will never be produced.

It has generally been observed that even marketing managers find it hard to give copywriting the time and importance it needs. And as with everything else, compromised commitment leads to compromised results.

Freelance copywriter can bring in fresh perspective which is different, refreshing and revealing.

Retention of learning

It could be that you hire a content writer and then train the person to suit your business and retain the ownership of the writing know-how. However, your inhouse content writer can leave anytime. If this happens, you lose all the company-specific experience you had imparted and also the technique that the person had developed. Worse still, the content writer may take the knowledge straight to your competitor.

Diversity of ideas

Freelance copywriters work with different clients and are exposed different ideas and different approaches to their work. They can repurpose or adapt their diversified experience to your line of work. With time, freelance writers gain experience in more and more sectors, which is why choosing an experienced freelance copywriter can prove to be worthwhile.

Commitment to quality

You might expect that a person outside your organization to care less about it than some one who is part of it. However, a freelance content writer depends on positive reviews and good referrals and so it becomes all the more important for him/her to deliver. Freelance copywriters are only as good as the last job which is why for them each assignment counts. Professional freelance content writers work hard to keep their client relationships strong and stable.

I hope I have argued convincingly in favour of freelance content writers- working with a freelance copywriter means that you can tap into more enriched experience and you can be sure that you get high quality content within the timelines.

Article Source: http://www.articlesbase.com/copywriting-articles/inhouse-copywriter-or-a-freelance-copywriter-5303740.html

About the Author

Pragya Katariya is a content writer with over 10 years experience covering a wide variety of subjects, from producing articles for print and online media to writing copy for brochures, newsletters and web copy in clear, concise language. . Please visit her website http://www.oceanbluecommunications.com/ for your content writing needs.