SEO Content Writing - The Secret Of Highly Successful Online Business

Author: Tess Tackett

SEO content writing is one aspect of marketing that is essential for any successful online business. Wait - writing isn't marketing, is it? Absolutely. Think about it for a moment; the internet is made of content. Your web pages are your online store, where those looking for your product or services "window shop," so to speak. If your content is lacking, potential customers aren't going to hang around for long! Can you do your own SEO content writing? You can, but first you need to understand:



How to use keywords in SEO content writing



This is where many that are new to the internet world give up. Keyword optimization is something that the average person doesn't understand, but in order for your visitors and search engines to find you, your content must be well optimized. This means website pages, blog posts, articles - everything. All of the "real estate" you have floating around in cyberspace should be well optimized, but not keyword "stuffed."



Keywords should be sprinkled throughout your content, generally once or twice for each hundred words of content. However, it is also important to keep LSI, or Latent Semantic Indexing in mind to have real success with your content. This is simply a "second layer" if you will of keywords that help search engines know what your website is all about. For example, suppose you are talking about corn stalks on your website. Without surrounding content that makes it clear you are talking about corn, a search engine may interpret the word "stalks" as someone who is stalking another person. Make sense?



In writing content, knowledge of SEO is essential



As an online business owner or someone who is thinking of starting a business, do you have a thorough understanding of SEO, or search engine optimization? If you do not, it isn't likely that your website, articles, blog posts and other real estate will ever be found. What good is a website, if those who need your product/service never find it? Unless you understand how to write content using keywords and phrases properly within titles, headings, paragraphs, etc., you really need to outsource this essential aspect of your success to someone who is skilled in writing this way.



There is a delicate balance that must be achieved when writing SEO content; too many keywords, and the search engines will look at it as keyword spam. Too few, and you're likely to drown in The Sea of a Billion Websites. What about you? Do you have what it takes to write content that your visitors and search engines will love, and that will help propel your business to the top of the competition? While SEO content writing services aren't free, you will find the benefits well worth the expense, considering that without 100% original, well-written pages your website, articles and other written works will likely never be found.

Article Source: http://www.articlesbase.com/article-marketing-articles/seo-content-writing-the-secret-of-highly-successful-online-business-5426668.html

About the Author

Need fresh, quality content? Our SEO content writing services are second to none. We know SEO, and we know content.

Top 5 Emotional Trigger Words That Make People Buy

Author: Steve Tash

1. The word "free" in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you've created. Let them know the perceived value of the free item.

Also, it's not free forever, right? How about for the first 50 visitors, or free until a certain date.

Using a power word together with another one will have a mind-altering affect on your visitors. Try the word "limited" in your ad with the word free. People will go out of their way to own or receive your stuff if they think it's exclusive, or limited. To them it means it has extra value to it.

2. Use the word "new" in your ad, if it really is new. If it's not new, add some detail that makes it so. People want to know what's new, they want to be one of the first to have it. If it's new it may be a breakthrough service or product, one that could improve their life.

Here's a word to be careful of, "Easy". Too many times to too many people, easy means, if you have a degree in physics it's easy. Most things take some effort. And don't use "easy" when marketing your business opportunity.

"Simple" is a better choice. People will believe that with some effort the thing is simple. People like simple steps to making money. Nobody likes easy steps to making money, because we all know making money isn't easy, it's work.

3. The word "important" in your ad is, important. Your visitors do not want to miss important info that might affect them in any way. "Important" is like a stop sign, people will stop and take notice.

You saying that it's important is not enough. Back it up with facts. Give them the hard numbers like, over a billion sold, or, eleven million dollars paid out in commissions.

People look for the word "testimonial" when they see the word important. They don't if the word is free, but if it's "important" give some facts or a "testimonial" in your ad. People want to see believable proof. It should be specific, reputable proof. This is a good way to build trust too.

4. Write like you're talking to one specific person in mind. Use the word "you" in your marketing. This triggers a personal connection and can make it seem to your visitors that you're talking to them. It's been said that addressing your visitor in your ad attracts them to read the majority of the ad. And like wise marketing that is less personal is abandoned sooner.

5. Consider using the word "fast" in your advertising. It's attention getting and a real trigger to people's purchasing reflex. Who doesn't want it all fast? Fast results, fast delivery. Time is of the essence nowadays.

Along with "fast" you will do well to use the word "now". Now is giving them direction. It's the call to action. When we are in front of a salesperson they use their voice, their eyes, their entire body to get you to buy. Online you're at a disadvantage, you have to take the prospect by the hand and tell them several times, "click here now", or "go here now".

Article Source: http://www.articlesbase.com/copywriting-articles/top-5-emotional-trigger-words-that-make-people-buy-427754.html

About the Author

Steve Tash has 15 years in Relationship marketing, owning businesses online, and in the Entertainment and Fashion industries. Discover his best system to creating automated wealth online at: http://www.Job-Kill.com

Business Writing: What You Write is a Direct Reflection on You and Your Company

Author: Jack Deal

One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office the importance of the written word is increasing especially as direct live voice contact becomes more and more problematic.

If you want to communicate, you have to write. The written word, whether digital or etched into stone, remains the primary means of relaying data, information, thoughts and ideas.

Many businesses lack the ability to generate a well written business letter or well scripted marketing collateral. Not having this ability puts these businesses at a competitive disadvantage.

Who wants to consider a business proposal that is awkward and full of errors? What impression does a homepage with spelling errors project? Good business writing is not just a nice frill -- it is a necessity.

Every text that is written by your business is a reflection on your business. Misspellings, poor grammar, awkward syntax and weak logic project a negative image. These weaknesses can relay the impression that you are uneducated, unsophisticated, lack personal pride, are lazy, ill or all of the above.

Since the consequences of poor writing are surprisingly severe, it is better to not write anything than to write poorly. No writing leaves the issue up in the air; poor writing tells the world just where you establish your standards.

Pick up three or four pieces of written material from your company. How does your company rate? Do you require employees use spelling and grammar checks before sending out important letters or email? A spell and grammar checker can act as an editor and prevent simple typos and oversights; a first line of defense against poor writing.

Or do you or your people have difficulty clearly expressing themselves? If so, take a step back and look at your capabilities. You can either send everybody to Adult Ed and Junior College to learn how to write or hire someone that already can.

For your people that can write having their own writing style is fine as long as it is correct and in good business taste. You don't have to go to military speak but neither is this the time to wax poetic and verbose.

Using slang in a memo to a company CEO may look cool at first but be perceived as 'low rent' when the CEO reads it. Always think first, what impression do you want to give?

If you are hiring for a position that requires writing skills, ask the applicant to write several paragraphs about what attributes they will bring to the company. For assessing writing skills what they write about is not as important as how they write it.

For managers this is more important since written reports are part of a manager's job description. Never hire a manager before you clearly know their writing skills.

To write well it helps to read. Read whatever interests you and read as much as you can every day. If you read a newspaper; look how style and syntax relay the message.

By reading well written material the rules of grammar and syntax become more formalized in your brain. Simply put, the more you read, the better you write.

Clearly writing practice makes for improvement if not perfection. Good writers write everyday and take pride in each piece they write. Good writers make sure the intended meaning is the meaning expressed. It is not only challenging to write well but fun if one develops positive attitudes about writing. Besides, what's not to like about writing well?

Only basic common sense should tell you that anything that is written or in text, such as a webpage or a handout brochure needs to be reviewed thoroughly before posting or printing. If you dare put out 'junk' that is full of holes, you will be shooting down your efforts before you start. So don't even try.

Review all of your written materials to see if they need to be improved or rewritten. Be your own editor first and then have some "outside eyes" look at it. Take all criticism constructively and use that criticism to improve.

Look in the mirror when you come up with excuses for poor writing. Excuses such as lack of formal education do not count in the marketplace. Some with little or no education have excellent writing skills while many university graduates cannot write a simple sentence correctly.

If you write poorly your message will be muted and not accomplish what you intend it to do. Good writing is a challenge and not something one can fudge or postpone.

If you can't do it, hire someone that can. Always remember that for better or worse you and your company are what you write.

Article Source: http://www.articlesbase.com/copywriting-articles/business-writing-what-you-write-is-a-direct-reflection-on-you-and-your-company-364941.html

About the Author

Jack Deal is the owner of Jack D. Deal Business Consulting, Santa Cruz, CA. Related articlesmay be found at http://www.jddeal.com/blog/writing and http://www.freeandinquiringmind.typepad.com

A Winning Campaign is All About the Copywriter

Author: Ron Uri / URCreative.com

Within the marketing and advertisement world there is one important button that must be pressed each time anew, the name of this magical button is creativity.

This special button com's in all kinds of colors and shapes: conceptual creativity, marketing creativity, business creativity, conceptual creativity, artistic creativity, technical creativity, graphic creativity, visual creativity, vocal creativity, phonetic creativity, verbal creativity, written creativity, material creativity, human creativity, communicative creativity, production and media creativity

The question is: how can we tap all those functions at the same time?

Indeed, this is a long and sometimes a tiring process, but if your intentions are backed up with some large experience and acknowledge in and of the publication and marketing field you might find a good marketing move.

At a time like this, where the business and personal communication have a crucial role in policy making, there is no room for ambiguous messages, un clear message encoding or compromises in the message content.

Marshall McLuhan coined the following sentence: "the medium is the message" on the pages of mass communication history in today's world, there are so many communicative platforms that it is hard to know what is the right medium for transferring the message to the different target audiences.

First, One of the main players in each winning campaign is the copywriter. He is accompanied by other key players that assist him in achieving the marketing/advertising goal, but there is no doubt that he is the one who gives the essence of the whole idea.

Marketing writing addresses the right words at the right time, in the right measure, at the right pace, with the right spirit and style- All of which fit exactly the focused or large scale target audience. It doesn't sound simple – that is true. A good copywriter plays all these instruments simultaneously.

Notice that when we develop a copywriting, it is not enough to be witty or have a large vocabulary to draw from. The one million dollar question here is how do we bring about the whole strategic research plan in to just one sentence? (it is not out of thin air that NIKE came up with the last slogan "Just DO It"! This slogan is a result of a long and in deep research and message strategy).

You must give a lot of respect to the written and spoken word. try to take regular words and distort, transform, rectify, shape, match and erase them a little and there you go - your next marketing writing is ready.

Article Source: http://www.articlesbase.com/copywriting-articles/a-winning-campaign-is-all-about-the-copywriter-303076.html

About the Author

UR Creative was established by Uri Ron, graduate from Bar-Ilan University in Communication Political Science & Administration. An announcer and a journalist at the IBA (Israel Broadcasting Authority) Uri Ron worked as an account executive and copywriter in various advertising agencies before establishing an independent business in 1999. In time, working relations have been developed with leading advertising agencies in Israel, and from this point on the independent way gathered momentum to additional directions and specialization.

http://www.urcreative.com/en.htm

Long Tail Keywords and PLR

Author: Dr. Kheti A. Sahure

How many sites do you own where the traffic generated from long tail keywords far exceeds that of the main keyword or keywords?

Approximately between 50% and 85% of our sites gain most of their traffic through the use of long tail keywords.

Based on this, how can we exploit the long tail keywords of niches and micro-niches in a way that will maximize traffic, effective customer reach, and ROI without possibly "spamming" the search engines?

What are Long Tail Keywords?

This is an excellent question because part of the answer is based upon the level or degree of marketing competitiveness of the selected long tail keywords; and many iMarketers will have established some demographic parameters (i.e., variables) for their main and long tail keywords. In our case, a demographic region Long tail keywords are basically keywords consisting of between two and five highly specific words that contain the main keyword (usually, the name of the niche market) plus other keywords. For instance, if the main keywords were "cosmetic jaw surgery", then a classic example of a long tail keyword would be--"cosmetic jaw surgery in Brownsville, TX".

Savvy iMarketers choose their long tail keywords based upon low competition in terms of word or phrase usage, keyword density, keyword popularity and uniqueness within the realm of Search Engine Marketing (SEM) and Search Engine Optimization (SEO). As another example, you may very well think or query--"So what does it matter because hardly anyone searches for 'cosmetic jaw surgery in Brownsville, TX'"? You are absolutely correct in your observations.

Further, suppose you have 30 web pages or mini-sites where each targets different long tail keywords?

Now let us informally estimate that the average number of visitors based upon the use of one of those long tail keywords results in 100 hits per month. You then multiply that number (100) by 30 and end up with 3,000 unique visitors each month.

Now ask yourself the following important questions:

How hard would it be to get your page(s) ranked using those keywords?

Answer: This should be relatively easy because most long tail keywords are chosen with the objective to get ranked by the major search engines. As a matter of fact, all that is required would be to upload a web page that has content targeted to a long tail keyword phrase. Once they get indexed by a major search engine or more, you may discover that your web page ranking on the first page was achieved rather quickly.

Moreover, you should not forget about targeting your main keywords (three to fifteen words) for your niche site too. You will have to be patient because of the necessary SEO methods to be applied to your web page(s) well before seeing any decent or significant traffic coming in from those particular keywords.

Why not at the same time, build pages that will gain traffic faster and act as window (doorway or gateway) pages into the main content of your website?

And as an even larger concern--"What if you do not have any related content, do not have the time or writing skills to produce targeted content?"

Private Label Rights or PLR Content to the Rescue:

PLR offers bloggers, webmasters, and online marketers high quality, professionally written content. Utilizing PLR content is indeed one of the best ways of promoting long tail keywords of any specified niche via article marketing techniques.

Why?

In general, most PLR article content is already pre-written, constructed, and search marketing optimized based upon specific niche long tail keywords.

What this means for you:

You will be able to easily create, build, and manage websites that have content specifically optimized for all of your long tail keywords and main keywords.

This will give your web pages, blogs, and/or websites a strategic, competitive marketing advantage over the competition which can result in a higher page rank and an increase in traffic to your site.

Discover how to obtain a Private Label Rights Articles Virtual Library (refer to link at the end of this article). This is a wonderful marketing tool to have in your article marketing arsenal.

PLR niche content is the path to take should you be unable to afford a professional ghostwriter, do not have a lot of time to spend on writing, or just do not enjoy writing at all.

How to get top notch, high quality, value-added PLR content packages usually contain Master Resell Rights, Resell or Resale Rights, a complete inventory of PLR graphics and other creatives, content and web page templates (i.e., to produce and sell your own info-products and eBooks), and rebranding tools (refer to link at the end of this article).

Hence, discover how and why Private Label Rights content is the solution you have been looking for.

Article Source: http://www.articlesbase.com/article-marketing-articles/long-tail-keywords-and-plr-5435432.html

About the Author

Dr. Sahure is an Internet Entrepreneur and the author of many noteworthy articles about eBusiness, Internet and Affiliate Marketing (Performance Marketing), SEO and SEM. Visit my websites today for more interesting eBuisness advice and tips:

All Solutions Network | iMarketing eBooks and Software Instant Downloads | PLR Virtual LIbrary

How To Write A Stylish Article

Author: Wil Fox

So you're new to article writing and have no idea where to start. No worries. You'll be a pro by the end of this one.

First rule, don't over complicate things. Too many people think that an article writer has some superior mastery over the English language. Yeah right. If you only knew. Some do, but then there's a whole grip of us that have no idea what Chicago style means. Chicago style is a pizza right?

And rule number 2, don't ask silly questions. Okay enough of the rules. You should start by doing a quick research of the topic you're writing the article about. Once you have some highlights or "aha" moments, use these for your subheadings or the actual paragraphs of your article. Google is your friend for this. So is YouTube, Wikipedia, or any others you may pull inspiration from. Use a stopwatch though, and allow yourself only so much time to research your article. The internet is way too easy to get sidetracked on.

Now that you kind of have the gist of what to write, you need to start by introducing it. Write something catchy that's going to grab the attention of readers and entice them to continue through your article. You can ask questions, or mention something bizarre about the niche you're writing in. You could even start off by saying you have one blue foot. Just get them interested. And then in the rest of your introduction, one or two paragraphs, tell them about what they'll find by reading the article.

Take those "aha" moments and start forming the body of your content with them. Explain what you've discovered about the topic. You could even add some bullet points.

Here's some reasons to add bullet points:

• 
  

  They break up the monotony of the article, providing something more visual appealing than just paragraphs.

• 
  

  Bullet points are great for emphasizing certain discoveries.

• 
  

  This feature here could have been broken up in steps, using bullets to outline the process of writing an article.

And lastly, conclude your article. Sum it up. Don't worry so much about the word counts though. If you've said all you want to say then just leave it alone; instead of adding words just for the sake of it. Do some editing: correcting punctuation and grammar and such. Also read it back to yourself out loud. If you're stumbling on a sentence, chances are good the readers will too. So just reword it so it flows better.

See, no one asked you to give up your first born. This is not difficult. Just write like you were explaining your topic to a friend over dinner. Happy writing gang.

Article Source: http://www.articlesbase.com/article-marketing-articles/how-to-write-a-stylish-article-5444819.html

About the Author

Author Wil Fox is a Freelance Writer. To learn more about articles and freelance writing go to http://articlewritingformoney.com

What Small and Medium Businesses Lose By Not Having a Website

Author: James Foster

Many small businesses today are not leveraging the benefits Internet is providing. Many of them do not even have a website. According to a study by Nielsen online and WebVisible, 44% of the small businesses in the US do not have a website. Many of them do not know the potential benefits a website carries with it. They feel that their business is not so big that it requires a website. But big or small, a business loses a number of benefits without a website. In this article, we will see few of them.

Lacks visibility in Internet market
Being visible at a place where customers search for your products is critical in sales. This will determine how many customers get to know about your products or services and how many of them will purchase from you. If a business does not have a website, it lacks visibility in the growing Internet market, (according to a study by Internet World Stats, more than 30% of the world's population are internet users) eventually losing ground in a strong media; thereby failing to capitalize on a potentially rewarding resource.

Effective sales tool
A website gives a business the twin benefits of showcasing information and selling products. Customers these days find it easy to buy from their home using the Internet. By not being able to sell online, a business loses those customers who prefer buying over the Internet rather than coming down to the store. This could lead to a decreased revenue generation.

Loses ability to share product and service information
Creating awareness about products or services is one of the important aspects of a marketing plan. Often the best of products fail to sell because customers are not aware that such a product exists! Small businesses with moderate investments can opt for a website to share information about their products and services with the customers.

Loses the chance to influence target group
Without an online presence, a business fails to grab an opportunity to influence its target customers. Using a website, a business can segment its wide customer base by using certain factors like zip codes, points of interest, age, etc. This will help businesses in providing customized products and services to its customers, which can influence them better in making a purchase.

Limited local exposure
A recent study by BIA/Kelsey has revealed that 97% of the customers in USA use Internet to search for products in their local area. Using online marketing techniques like SEO, a business can increase its visibility before the potential customers. Without a website, it becomes difficult for a small and medium business to make full use of the local market available, thereby losing out on a major chunk of sales.

Minimized customer interaction
Interacting with customers helps businesses in being up to date with the developments in their behaviors and preferences. Online presence offers a business an interface to interact with customers. By not having a website, it becomes difficult and expensive for businesses to maintain interaction and contact with customers.

Businesses can also communicate with customers using FAQs section in the website. This gives business a chance to solve most of the common customer queries easily.

Once a customer comes to know about the products or business, a website gives him further information regarding the contact details, availability of products etc. Moreover, the cost of owning a website is little compared to losing customers by not having one. With so many benefits on offer, that too with a nominal investment, businesses cannot ignore to have and maintain a website.

Article Source: http://www.articlesbase.com/international-marketing-articles/what-small-and-medium-businesses-lose-by-not-having-a-website-5451644.html

About the Author

Marvist Consulting Private Limited offers Internet marketing and Internet marketing research services to clients globally. Marvist Consulting is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert search engine optimization India based companies.