Thursday, December 22, 2011

Article Marketing Needs to Be Information Sharing

Author: Dave Cleinman

It's becoming harder and harder to sell people products and services. Competition is extreme. Thousands of options, countless merchants, megastores like Wal-Mart, Amazon, Ebay, and so on often carry products that are similar to mlm and affiliate offers. Selling a service is not much easier. In a town where there are three hundred doctors, for example, why would someone choose to visit Dr. Adams instead of Dr. Lee? The answer to this question is also the solution to the sales dilemma.

Dr. Adams office can get more business by proving they are worthy of it. We can sell our MLM or affiliate products by demonstrating their particular benefits. But, even more important is how we do this. In both cases, beneficial information that answers a question or solves a dilemma will sell a product or service far easier and with more success than direct sales. Simply put, trust increases sales. We can gain others' trust in us by sharing information that aids them and does not directly request a sale. Once the visitor to our site has received beneficial information, instead of a sales pitch, they will be many times more likely to choose to buy what we are offering.

Articles accomplish this fairly well, but what really ices the cake is a link that brings our reader to a site that continues this information sharing, combined with an easy to see place to buy the solution that they are seeking, be it acne relief, extra income, vitamins or supplements, sports equipment, or anything that helps them find the answer to their particular question.

We need to avoid sounding like a television commercial, a used car salesperson, or a political ad. Direct sales efforts are not effective and are becoming less so as time goes on. At this point in time, as we are inundated with more and more ads on TV, in newspapers, on websites, and so on, we have grown to dislike and distrust advertisements. The most successful ads share the benefits of their offer. They show the person seeing the ad exactly how they will benefit by purchasing the product or service. We need to do the same. Unlike a TV ad, however, which we will see dozens of times, we have only one shot, usually, to capture the attention and trust of a website visitor or reader. In that single visit, we must convince the person to stay and learn more, add their name to our email list, bookmark our page, and buy from us. This can only happen through a rapid build-up of trust. And that is best accomplished through specific, useful, and quality information.

Articles, blog posts, even our mailings to subscribers should be information rich and sales light. The rewards over time will be well worth the effort of creating content instead of sales copy.

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About the Author

Thanks for reading! I'm Dave Cleinman, free-lance writer and internet marketer, I love to work with people from all walks of life and help them achieve true success. Join my Articles and Success Directory and share your articles with my 30,000 readers! For a head start with your article marketing, check out my Article Marketer's Guide, the Inexpensive solution to the dilemmas many article marketers face.

Wednesday, December 21, 2011

Writing effective press releases - it's never too late to learn

Author: Barney Thom

Are you growing tired of none of your press releases being used?

Whether it's for a newspaper, magazine or a website, the content must be absolutely perfect in order for an editor to think about using it.

You could change all of this, by enrolling on a PR course.

Below is the kind of thing that you would learn, whilst studying on a PR course.

STAGE FOUR: Gathering information

Each press release must be COMPLETE – factually. There's nothing journalists hate more than having to ring you up, or e-mail you, to chase up missing details. You will need:

  • First names and surnames of everyone involved (if the vice president's wife likes to be called Mrs M Feliciano, tell her it's either Muriel, or nothing!)
  • Job titles.
  • Where they work.
  • Age and home location in human stories.
  • Full titles and addresses of organisations.
  • Dates, times, places and maps for events.
  • Remember the WHO, WHAT, WHEN, WHERE, HOW, WHY.

STAGE FIVE: Consider the extras

As mentioned earlier, try to make each press release market-specific, in terms of content, writing style, approach etc.

Also consider enticements:

  • Photos – but make sure they are properly captioned, left to right, with the first names and surnames on the back – spelt correctly – and the job titles if necessary.
  • Competitions.
  • Reader offers and promotions.

And consider other activities to back up the release:

  • Hold a press conference.
  • Have an open day.
  • Put on an event.
  • Make people available for interview.
  • Provide a press pack – a branded folder that includes a press release, photos and other ingredients like CDs or DVDs promoting the company, brochures, leaflets etc.

STAGE SIX: Setting out the release

  • Type them accurately – perfectly … get each one proof read. Use12pt Helvetica, justified, double spaced.
  • Put your client's name at the top, together with CONTACT NUMBERS – preferably 24/7.
  • Use templates – these breed familiarity (which will be helpful if the recipients perceive your releases as being useful. If they aren't then that familiarity will speed their journey to the bin).
  • Include an EMBARGO (ie a date and time before which the release should not be used) if necessary – at the top.
  • Use a precise heading – not fluffy – clearly stating what you are offering and where it's for.
  • Put a note at the end about picture possibilities and if people are available for interview etc.
  • Include a standard statement of ‘Notes to the editor' about the company at the end – to accompany every release. This should be the same every time – a brief, bullet-pointed statement of who the client is, what they do, how long they have being doing it, where they are based, key achievements and features. But don't overdo it.

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About the Author

Barney Thom

CTJT Creative Director

Tuesday, December 20, 2011

The Main Purpose of SEO Article Writing

Author: Shampa

SEO articles are considered as the ideal techniques of building well-informative content in order to prop up your product or your web page. The word SEO itself means that you will have to publish articles so that it can easily be crawled by major search engines like Google, Yahoo so that it can be found in the home page for a particular key terms. Any type of SEO articles are most of time is complete of belongings of key terms.

The thing you must comprehend about SEO content is that it's not just the procedure of determining and using key terms on your article writing. Not only that, it's about teaching and assisting your visitors. You're applying your content so they'll become more retrievable in the online area. Just you have to take care that they're of premium quality in order to make an impression on your viewers to visit your website.

The article writer and search engines goes hand in hand as unless the author use particular concept in the articles, none of the search engine would be able to go by the appropriate key terms. So, both of them supplement each other. As a way to begin the procedure of SEO writing, at first we need to get hold of such authors who publish for different SEOs. After that, we need to go by certain regulations to create accessibility of the SEO articles online. Some of the steps that need to be taken into action are as follows:

The first step is to decide on which topic you're going to write and how to use the keywords in correct place. Publish with the aim to reply the concerns that your viewers might have. Try to deal with their discovering needs and write your content in such a way that you can help these individuals quickly comprehend your opinions and thoughts. Keep your content shorter and much classified. Internet surfers merely dislike those contents that contain fluffs and additives. Also, create use of topic details and subheads whenever possible as these can create your content more scan able as well as simple on the eyes of the viewers.

After that create your content in to make it search engine-friendly. Make sure that each keyword expresses your article very clearly. As well, we need to consider a widespread concept that we need not have to put various key terms in 1 SEO post. In this situation, by positioning some of the search phrase would be fixing our objective. In this way, we need to begin positioning each search phrase in appropriate locations and that has to be between phrases. However, wherever or whatever search phrase we would be positioning, all such concept has to be significant. We cannot take opportunity in any of the above described aspects.

Lastly proofread your article once before making it live. One of the most important actions is to have a look at your content. Read thoroughly. Make sure that your content moves effortlessly and that your opinions are offered in a sensible approach. Then, have a look at your content for sentence structure and other mistakes. If any, make necessary changes and make sure your content are perfect before you spread them in the online area.

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About the Author

Bulk SEO Content is a premier content writing company with a professional team of passionate and talented writers. Affordable content writing services will surely serve you with success. For more information visit

Monday, December 19, 2011

How to Get the Best Results with Article Marketing Online

Author: Deb Lamb

Image Courtesy of alptionweb/ photobucketToo many people are giving up on their article marketing campaigns because they aren‘t getting the results they expected. These are the people who only post a handful of articles to one or two directories and wait for the magic to happen. When they don't see a huge return for their meager efforts, they throw in the towel and then spread the word that marketing their articles online isn't worth the trouble. Not only are those people ruining their own chances of success, but they're scaring off other people who are considering article marketing online.

In order to get the best results with article marketing, it's important to know what your plan of action needs to be from the start. With this information at the ready, you'll be better equipped in your online content marketing campaign. To make your articles work best for you, here are some things you need to know:

Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google's free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.

Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn't too strong, consider hiring a ghostwriter. Many ghostwriters are knowledgeable in SEO practices.

Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to a lot of directories, you can determine which ones are giving you better results in your article marketing campaign.

Track each article's performance. Knowing which articles are performing best and each directory gives you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.

Fine-tune to your articles. When you track the performance of your articles, you'll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.

Use what you've learned to boost your traffic. Once you've observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.

Remember, article marketing isn't supposed to be easy. Nothing worth doing ever is. If you want to see fantastic results, you have to put your best efforts into what you write and how you distribute.

Have you been discouraged in your article marketing efforts? What have you done to overcome those obstacles? Let us know!

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About the Author

Deb Lamb is an expert and professional SEO Article Writer, Ghostwriter and Internet Marketer who has authored hundreds of articles published on the web. She helps online business owners generate traffic to their website, become recognized experts in their industry, build an online reputation, create backlinks, and increase search engine rankings. Please visit her Ghostwriting website and sign up to receive her FREE article marketing and internet marketing tips.

Saturday, December 17, 2011

Fed up with your press releases never being used?

Author: Barney Thom

Are you fed up of your press releases never being used?

Whether it's a new great event coming up, or band or artist that you are trying to promote – it's always a struggle to write content that will grab the editor's attention enough to use.

Well you could make a change for the better, and enrol on a PR course!

Below is just a taster of the sort of thing you'll learn, once enrolled on a PR course.

Select your subject

Make a rule not to send releases out for the sake of it – only send them when your client has something to say. There is nothing worse than organisations that pump out releases like a machine gun – news editors end up binning them all … the good with the bad.

  • Ask yourself: what am I trying to achieve with this release? Write it down in one sentence. If you can't decide, then don't go any further until you can. A press release without a purpose has little, if any, value.
  • But DON'T limit yourself to the obvious subjects. News Editors expect every press release to be a plug for your company. So be more subtle. Look for –
  • Employee activities – sports, charity, achievement.
  • Employee successes – long service; special achievement; someone who has won an award.
  • New recruits – unusual backgrounds or stories?
  • People leaving – is there a story to tell?
  • Staff who went out of their way to help a reader / client.
  • Human stories – the blind girl who can now use the internet because of your client's software.
  • Company successes – sales, profits, new contracts.
  • Events.
  • New company initiatives – production methods etc.

These will help raise your client's media profile – without being too blatant about it. And you can slip in your client's key messages more subtly, along the way.

You will soon discover that many of your clients will not like this approach. They want the release to be ABOUT THEM. FULL STOP. The chairman wants his name in the intro, and the vice president thinks that he should be in the second par. Then a meeting of a corporate communications department decides that the product's name and serial number must be in the second par, too.

The result? The release is written for their benefit, rather than the recipient's (ie the journalist's) – and the chairman, vice president and the corporate communications department will later moan at you because their press release was not used!

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About the Author

Barney Thom

CTJT Creative Director

Friday, December 16, 2011

The Need for Strong Online Presence through Blogs

Author: Kevin Fernandez

Promotion of your product becomes easy through blog writing. Blog writing is easy and does not need technological expertise, which makes it popular among several businessmen and managers. publishing content regularly is required in order to attain your promotion goals. That's why an expert blog writer, to create a good blog for you, has to be employed by which you can also save money and time.

Say Who You are.

Blogging is an informal way through which customers are told about your firm's products and services, giving the info credibility. Manuals, brochures and suggestions can be offered through blogs.

Flaunt the Specialist Tag.

As it is cheap and extremely easy to maintain, a blog enables you to post and edit content on your site without much difficulty. In addition to this, you can also post recent surveys carried out in the industry, statistics, new trends capturing the market on your company blog so that a lot of other websites link to your site for relevant and trusted information. This influences page ranking in a big way as Google, a favorite search engine among web users, consider sites like these for higher page ranks. If other good sites depend on your blog for content, your credibility increases.

Advertise Your Offers.

Blogs provide you a means for frequent communication with existing and prospective consumers easily. Updating with blog with latest discount provides, deals and beneficial info can draw consumers and convince them for buying your product. Also, interesting and intriguing articles will keep your consumers on the website and increase the traffic as more and more people start sharing them. Even though blogs can not help to increase the sales of your product immensely, they can persuade people to consider your product first.

Keeping in Touch with Customers.

Consumers can interact with you anytime they desire to through blogs. By answering their queries and clearing their doubts related to your product category, you can project yourself as an expert. Creating an online group of existing customers can help you win other people's trust.

Blog writing opens up a lot of ways to market your business in a cost-effective way. If managing your business blog is tough on an everyday basis, hire a qualified blog writer who can create good content by which your relation with the customers gets stronger than before.

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About the Author

For affordable and reliable SEO copywriting service and cheap article writing service, contact Godot Content Services.

Thursday, December 15, 2011

Tips will help you learn how to overcome writer's block

Author: Rebecca Roy

Writers block is condition of the writers in which writer is unable to produce new writing. This is caused primarily due to loss of inspiration or creativity. Writers block are something which every professional writer experience during the course of their professional carrier. Writers block is associated with full time writers, writer's poops up due to lack of motivation or any kind of excitement in their writing work. There are many ways to overcome writers block. Sometime the topic of writing is too monotonous, Writers have to write same thing again and again. If this is the case it is utmost important to avoid it. Try something new; go for new topics which you love most to write about. To overcome writers block, forcing creativity and intellectual capacity to a maximum extent should be stopped immediately. The topic which doesn't excite the writer should not be written at all.

Taking break from your work is excellent way to beat writers block. Small break from your work or may be a vacation can help to beat writers block. Breaks are good ways for breaking the monotonous routine of your life. It also instills you with fresh energy.

In spite of all these you are still stuck with writer's block of your conditions. Then you can get help from websites. There are many websites, which give you writers block help. One very logical writers block help is to think writing as your regular profession rather than art or creativity. Making mindset like this one can avail writers block help.

Changing the place of work can also serve as getting over writers block. Writing in the same place every day, tend to make you block. Changing the place of your work like sitting in your garden with fresh air can help you to overcome writers block.

With little planning and systematic following of those planning you can cure writers block. Do something entirely different, which you generally don't do in your regular life. Developing some hobby can help top cure writers block. This hobby can be anything but of course not related with writing. You can take up gardening or learning violin to cure writers block. A writer should not be too hard on himself or herself. At times this over pushing of oneself towards writing is the cause of writers block. Just be easy and natural with yourself to beat the heat.

Writers block are not gender specific, they happen to both male and female folk. But women are said to be more prone to writers block. Women writers block can be cure by many ways. Working on the same project ought to give you writers block. To avoid it, it is utmost important to work on more than one project at a time. This gives the writer variation in work which eventually helps to keep women writers block at bay.

Entertainment therapy is the perfect solution to beat writers block. You can go for self indulgent. Self indulgent comes under entertainment therapy. This cure not only writers block but parallel other problem of your life gets an outlay.

For more information visit us at

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About the Author

Rebecca Roy is an author of this article who writes about the importance of Overcome Writers Block, Women Writers Block, and Writers Block Help. She has also mentioned some tips about Beat Writers Block, Entertainment Therapy and Cure Writers Block.