Thursday, December 1, 2011

Write Effective Copies for Commercial Success

Author: Kevin Fernandez

Writing copies is an important tool in increasing the sales of your business. A good copy is not just a collection of words or some catchy design, but it is the art of making use of suitable words and designs to draw the masses to make them buy a product or make use of a service. Attractive copywriting is a good tool to make your product stand out in the market.

You can find many differences in the way an article and a copy is written. Articles need a number of paragraphs to cover the entire topic or theme where as copies must be concise like a phrase or a sentence and must provide all details. Let's check out some of the easy ways to create copies for your product.

Project Positives.

When you do copywriting, it is essential to know the strengths of your product or service. Knowledge of your product allows you to put forth the better qualities of your product in comparison with others and draw the customers.

Know Your Competitor.

Before you start writing copies, do a complete market research on the category of product you are creating the copy for. This will help you be aware of the market trends and the techniques used by competitors to grow. It enables you to look at yourself in comparison with other products and to see how you can outshine them. Check their weak points and create a copy which can give a better edge for your product. While projecting your product, you should be reasonable and be prepared to answer the questions others might throw at you.

Understand Your Consumers.

In the end, you should be able to convince your audience for buying your product. You should decide and understand your target audience their age group, area, social status, gender, income and emotional needs. Conducting a survey or market research to comprehend their buying habits will also be good. You will know where to invest money if you have understood your target audience.

How Can it be of Advantage to Me?.

When a consumer gets a positive answer to this question, by seeing your ad, then you are successful. Your copies should make consumers feel that your product can make their life happier and simpler. Your copy must clearly communicate any offers and information on the product. Focus on 'YOU'.

It is important that you address your consumers while creating ads. It is effective if you use 'you' rather than 'we'. It will give the effect of a straight forward communication with the customers.

End with a Persuasion.

Make your copies very short and do not overuse details. This will make them look confusing and boring. Include a call for action at the end of your ad, which will persuade consumers to find information about your product or service.

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